Propagator launches Fashion Central for Bloomsbury Publishing, creating new business models to drive additional revenues.

May 2014:

Propagator has developed and launched a unique new fashion resource for Bloomsbury Publishing – Bloomsbury Fashion Central. The ultimate one-stop shop for fashion, this new site is aimed at educators, students and professionals.

The site has been built on top of Propagator’s sophisticated content commercialisation platform and has created a combination of subscription, purchase and e-book rental business models to drive additional revenues for Bloomsbury.

The site unites three iconic fashion resources: Fairchild Books, Berg Fashion Library and The Fashion Photography Archive.

  • Fairchild Books – 140+ fashion textbooks for instant e-rental, or purchase in e or print, alongside STUDIOS: online materials to support learning for fashion courses. Includes quizzes (video and text) and flashcards.
  • Berg Fashion Library – this award winning library provides integrated text and images in world dress and fashion through history: includes the Berg Encyclopedia of World Dress and Fashion, scholarly works and reference and museum image banks
  • The Fashion Photography Archive – includes 600,000 plus runway, backstage and street style images, supported by hundreds of articles, audio and video resources.

For further details contact Chris Robson, CEO Propagator 1-2 Berners Street London W1T 3LA 00 44 207 307 9793