Propagator is a content marketing and marketing technology company. We create digital advice and learning services to help companies build profitable relationships with their customers.
We conceive, design, develop and manage digital advice and learning services for organisations of all sizes.
We specialise in finding unique ways to transform your knowledge, experts and expertise into expert communities and digital advice services, which generate sales, build on-going customer relationships and differentiate your brands.
A sample of our work
Writers & Artistswww.writersandartists.co.uk
Conceived and developed a range of paid and unpaid expert advice services, to help writers get published, generating completely new revenue streams for Bloomsbury Group
Reeds Digital Almanacwww.reedsnauticalalmanac.co.uk
Conceived and developed a new strategy to develop the Reeds Nautical business by launching a range of new digital services for sailors, on multiple platforms, including a unique route planner
Developed a vision & platform to sell the Churchill Archives to universities & schools globally
Helped conceive, and designed and developed the website for a radical new gardening business, that brings quality landscape garden design services, at a fraction of their normal costs, to the mass market.Back to top
We are proven entrepreneurs & digital experts, who have an unusual combination of commercial innovation, digital expertise and product development skills.
Chris Robson – CEO
Chris is a serial entrepreneur & Board Level Innovation and Digital consultant. Chris built up and floated Pan-European Digital agency, Syzygy, in 2000. He is a Founding Director of Ink publishing, the world’s largest producer of in-flight media. He was CEO of Edengene the strategy and innovation consultancy. He is a Founder of market research company, The Distilleries, and author of Confessions of an Entrepreneur
Wyc has over 15 years of experience in software product requirements definition, architecture, design and development. Before co-founding Propagator, Wyc held a variety of technical and management roles at Cramer and Amdocs, including leading the product engineering team of 150+ people across teams in the UK, Israel, and multiple sites in India. Amdocs is a leading supplier of business-critical software to many of the largest telcos in the world.
Jonathan is an experienced commercially minded Technical and Operations Director, who has over 10 years of hands-on experience of delivering digital strategies for sector leading companies. Multi-lingual Jonathan started his career as a software engineer at BT in their Internet products group before becoming Technical and then Innovations Director at syzygy
Hacer Soran – Head of customer experience
Hacer has 14 years of experience in designing and developing functionally rich interactive systems for both B2B and B2C projects from start-ups to blue chip companies in both client and agency settings. Hacer started as a developer at Barclays before becoming a senior developer at syzygy. Applications include financial services, retail, automative, education, travel and telecommunication.
Stephen Elliott – Technical development
Stephen has a strong technical background with 20 years professional IT experience, the last 11 of which have been directly in internet development. Stephen had a senior role at syzygy, where he led the development teams for the Boots e-commerce website, and websites for Citroën and Mazda. In 2003 Stephen founded Llama Digital, a web agency specialising in delivering technical web solutions.
Sarah Dowling – Head of Project management
Sarah has over 15 years' project management experience and is a PRINCE2 practitioner. Sarah started out as a Commissioning Editor for Academic Press where she managed 120 concurrent projects. She has worked across all industry sectors and was Head of Project Management for SyzygyBack to top
The core problem we solve
Companies & brands are battling to engage their customers. They struggle to cut through the noise and add real value, becoming part of the noise in the process. In searching for new content to generate sales, they ignore the value in their existing experts and expertise. Consumers are crying out for relevant and useful advice on their passions, needs and interests, and very often this need could be met by knowledge that companies already have. We help brands transform that knowledge into valuable digital advice and learning services to build on-going relationships with their customers.
5 Ways we can unlock your expertise
- We connect your experts directly to your customers, rather than letting them get lost inside your organisation
- We turn your knowledge into digital tools that build long term customer relationships
- We make it easy for you to give immediate advice to your prospects before, during and after the purchase process
- We enable you to provide your customers with self-help or expert learning resources
- We help you convert your in-store expertise into unique digital experiences
Our "Propagation Platforms"
We have two existing platforms to enable us to propagate your existing experts, expertise and knowledge quickly, cost effectively and to drive sales
Expertise management platformwww.writersandartists.co.uk
Propagator’s expertise management platform makes it easy for organisations to launch expert advice services and communities for their customers.
Archive Publishing platformwww.churchillarchive.com
Propagator’s digital archive publishing platform provides a compelling solution for organisations whose expertise is captured in various types of content, documents and multimedia. It allows high levels of personalisation, custom publishing and social media integration.
We are currently working on some very innovative commercial digital services with organisations in the publishing, financial services, consumer products and charitable sectors. We have a track record of working with large companies including:
- Financial services - RBS, Santander
- Telcos - BT, O2, Vodafone, AT&T
- Consumer products - Coca-Cola, Unilever, GSK and Wyeth
- Publishing - Bloomsbury, MacMillan
- Charities - Leonard Cheshire, CAF
Here's what one client says about us
Propagator are a wonderful team to work with - friendly, helpful, experienced, on the ball and, very importantly, responsive to our suggestions. Even more valuable, though, is that they took the trouble to familiarise themselves thoroughly with the subject matter, the market and our customers' needs, and applied productive lateral thinking both to the original project and to ways of enhancing the offering - a hugely beneficial dimension we hadn't expected, and one rarely gained from other contractors or suppliers.
We have been very happy with the project Propagator have developed for us (and are continuing to develop), and are excited by additional opportunities that have opened up as a result of the innovative thinking they have applied to our core aims as well as the developmental ideas they have suggested. They are pro-active lateral thinkers without being unrealistic in terms of either the budgetary constraints or the manpower resources we have available.
I would happily say that we would appoint them for future projects, except that we already have - on several more projects! That speaks for itself in terms of the confidence we have in entrusting our crown jewels to them to help us develop and maximize.
They deserve every success
Director, Specialist Publishing Division
Bloomsbury Publishing Plc
Get in touch
Come and talk to us. Give us an issue to consider and we'll happily spend a couple of hours workshopping it and using it as a way to get to know you.
Give Chris Robson a call on: 0207 307 9793
0207 307 9792